Tech PR: Tips for Beginners

Technology public relations professionals must be able to bridge the gap between industry jargon and plain English. They need to understand the nuances of new technologies and how they work so that they can craft a story for the public that is understandable but still compelling. Only those who are well-versed in a client’s field and have an understanding of both technical concepts and the key elements for effective storytelling.

For tech-focused flacks, maintaining relationships with media and the ability to craft creative pitches are especially essential when working with a…