Two Priorities for Public Relations in the Wake of COVID-19: Keep Employees Engaged and Customers Connected

By Mostafa Razzak, JMRConnect: Shaping Influence® PR

In a recent New York Times article, Messiah College professor of marketing David Hagenbuch said that “consumers are increasingly savvy…As we read these emails, we can tell pretty quickly if one is being sent with the former types of reasons in mind, our health and safety, versus ones that just come across as kind of disingenuous. They’re just trying to roll with the tide.”

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Mostafa Razzak: JMRConnect-Shaping Influence® PR

Connecting Brands to Audience #PublicRelations #PublicAffairs #InfluencerRelations #EmployeeAdvocacy #ContentMarketing #ShapingInfluence #Social #PR